Quantitative and qualitative research on online content consumption and posting habits.
Quantitative and qualitative research on content consumption habits in classrooms using mobile devices and on creation of content by students.
Compare how young people use communications media and ICT, based on the duration, order, frequency, time of day, content and assessment of their use. The work also aims to describe and define the social learning of young people through different media types and discover their collective social media imaginary through the use of communications media and internet.
Analyze the way children, young people and adults use and consume media in learning, play, culture and their social and interpersonal relationships.
Research, using neuroscientific techniques, of the use of ITC and the impact of interactive audiovisual content on millennials, Gen Z'ers, etc.
Areas of knowledge: Communications, Sociology, Psychology, IT and Neuroscience